• THE RIGHT KIND OF SCIENCE.

    A NEW KIND OF CLEAN.

    Green Way Labs was formed to research and develop

    innovative green cleaning solutions for multiple markets and industries.

  • OUR MISSION IS TO DEVELOP PRODUCTS THAT ARE HIGH PERFORMING, SAFE AND NON-TOXIC.

    Go Green. Never Compromise on Clean

  • Our Brands

    A high-tech take on green cleaning.

    Industrial strength green cleaning

    We leveraged the latest science to create a whole new kind of cleaning product that outperforms the competition, is safe on skin and all surfaces, and has positive effects on environments big and small.

    The Truly Ecofriendly Way To Clean

    Our specially woven nano-fiber holds 8X its weight in soils and liquid. Millions of micro chambers scoop and pull dust, dirt, and targeted substance inside the cloth where they remain until they are washed.

    Clean your home without compromises

    VERDAY’s next-generation green-cleaning technology truly outshines the competition in performance, safety, and sustainability. That’s good news for the home — and great news for the environment. Learn More.

  • MastiClean

    Non-Toxic Cleaning Solutions for Industry Professionals

  • Green Way Labs is a portfolio company of the

    Los Angeles Clean Tech Incubator and 500 Startups.

    MastiClean is recognized in the tech community as disruptive technology.

    See our investment profile on Crowdfunder.

  • AquaCloth

    Advanced Nano-Fiber Technology - Makes Many Chemicals Obsolete

  • Green Way Labs is a Certified Green Business

    Our formulas are NSF-Certified and have been awarded the Clean Air Choice Cleaner by the SCAQMD.

  • VERDAY

    INDUSTRIAL-STRENGTH CLEANING FOR YOUR HOME THAT’S 100% GREEN.

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  • Our Story

    In 2012, Ted Coté, Guy Adams and Laurence Gorlick embarked on a mission to make toxic cleaning products obsolete. They founded Green Way Laboratories in Long Beach, California.

    THE INSPIRATION

    From a safety and compliance perspective, Coté knew that everyday people at home and at work were using toxic cleaning products that were so harmful they required personal protective equipment like gloves and respirators. As a LEED-Certified building and HVAC professional, Adams saw the hypocrisy of toxic cleaning products being used to maintain so-called green buildings, and the harmful effects that workers in those fields suffered from toxic exposure. As a physician working with patients in heavy industries, such as Marine and Transportation, Laurence Gorlick, M.D., was well aware of the negative health effects from short and long-term exposure to toxic chemicals. Together, the three saw an opportunity to create an alternative to toxic cleaning products.

    THE FIRST PRODUCT

    Our team researched, identified and tested newly developed plant-based components that originated from sustainable, non-petroleum resources. Our collective mission was to create a naturally powerful non-toxic formula. After months of arduous testing, Green Way Labs perfected their first proprietary formula, which was trademarked “MastiClean.” The name was inspired by the formula’s ability to break down and remove notoriously tough substances like roofing mastic, tar and adhesives, which historically require harsh, aggressive, toxic solvents (even gasoline) to remove.

    THE FIRST BUYERS

    We knew we had something special that could disrupt the use of toxic chemicals. Green Way applied for a patent and quickly introduced the formula to Ferguson Industrial Supply, a national chain of professional-grade plumbing supply houses who agreed to carry the product in 50+ stores in Southern California in the form of wet wipes. User reactions to the product were extremely positive and in 2013, Green Way entered into a private label sell agreement with the Henry Company, the nation’s largest manufacturer of roofing materials. Within 12 months, The Home Depot and Canadian Tire carried the private labeled product under the names Henry Scrubbers and Airport Grade Scrubbers.

    SUCCESSFULLY PATENTED!

    In September 2014, Green Way Labs received their first patent and the product received the Clean Air Choice Cleaner award by the South Coast Air Quality Management District (SCAQMD) and received NSF certification to be used around the preparation of food. In that same year, aerospace giant Boeing Aircraft Company and Pacific Crane and Maintenance in the Long Beach Port approved the product for use at their facilities.

    GAINING SUPPORT

    In December 2014, Green Way Labs become a portfolio company of the Los Angeles Clean Tech Incubator. In April of 2015, the 500 Startups Accelerator Program in Silicon Valley (www.500.co) invested in Green Way Labs as a Portfolio Company. During that time, Green Way Labs developed a complete line of consumer branded cleaning products under the trademarked brand “VERDAY.” The name was inspired by the Latin word “verde,” which means “green.” Grainger and 135 Lowes stores in California, Arizona, Nevada and Hawaii began to carry the Henry Scrubbers private labeled product. In August, the Los Angeles Metropolitan Transit Authority approved MastiClean for use.

    WHERE WE ARE NOW

    Green Way Labs is currently focusing on the industrial side of their business where they have the greatest traction and lower cost of sales, however, the company is currently raising capital to launch their promising consumer brand VERDAY. The company has a pipeline of high-performance cleaning products and accessories for a variety of applications. The company has two key criteria when developing and launching the product. 1) The product must be considered eco-friendly, meaning that all active components of the formula must be EPA- and REACH-approved, non-toxic, non-corrosive, non-flammable and non-reactive. 2) The product must be equal to, but preferably outperform competing toxic alternatives. Since 2012, the team has grown to include Zack Gorlick, Rick White, Marylou Garcia and Mark Will.

    HOLISTIC APPROACH

    Green Way Labs is also working with other independent organic, metabolic and colloidal micelles chemical formulators in the United States and other countries to round out their family of green, high-performance cleaning products. All of their products are manufactured in the United States and all packaging is 100% recyclable.

  • Team

    We've got Good Chemistry.

    Rick White

    CEO

    Rick White is an accomplished 30-year retail executive leader with tangible results of maximizing gross margin, sales and productivity.

    Laurence Gorlick

    Co Founder and Chairman of the Board

    Laurence Gorlick, MD serves as Green Way Lab's Chairman of the Board. Dr. Gorlick is a founding member of Pro Health Medical Group, Argus Medical Management Group

    Ted Coté

    Co Founder and CMO

    Ted R. Cote co founded Green Way Labs and is the CMO. Ted has over 20 years of strategic marketing and business development experience.

    Zack Gorlick

    Operations and Legal

    Zack Gorlick is a published author and licensed attorney and handles a variety of operational task and manages legal agreements.

    Mark Will

    Operations Manager

    Mark Will has 32 years experience in manufacturing with Milliken Fabrics where he held positions such as: Corporate Director for Activity Based Management.

    David McLeod

    Sales Manager

    David McLeod has 25 years of management and leadership experience in manufacturing, Information Technology, and Global Purchasing.

  • Contact Us

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